20 SeptemberBritish comedian Jimmy Carr said, “Being famous on social media is like being rich in Monopoly.” This is such a great definition. And not only individual users but also brands must understand that building a social media empire is not the entire story. Real life matters more than anything. Social media has to be just the reflection of what you are or who you are in real life, rather than a story on its own.
14 SeptemberDuring the release of the iPhone Duo, Samsung’s account on X left several sarcastic comments, with the main message essentially being: “We were first, and you are late.” It’s unfortunate for Samsung investors that the company keeps confirming that there is mainly one area in which it competes with Apple: the release date. Not innovation, not security, not quality. Just the timeline. And it’s fortunate for Apple investors that Apple doesn’t compete in that domain at all.
10 SeptemberYou usually don’t see Greg Joswiak in product demos… unless it’s a “One more thing.” Apple’s approach to marketing is special because they know when a consumer needs the marketing manager to talk about the product and when they need a hardware or software engineer. It is about the ability to create desire, explain simple and joyful ideas around an object, and define why you should pay the price of a Pro laptop for a smartphone. Joz sent a message at the very end of the introduction: it is easier to take a photo of a child with the iPhone Duo because the other screen, facing them, can display a fun cartoon, creating an…
9 SeptemberThere is a significant problem with ad breaks on streaming services for their lowest-tier subscribers. Of course, you pay less, so you have to accept a less premium viewing experience, which means having several breaks during a movie or a show. But there is one big no-no that it seems none of the streaming services has taken into consideration: you never put an ad break at the very beginning of a show. No matter how much subscribers pay, they are still subscribers, and at least after pressing the Play button, you need to let them first see what they came for. Unfortunately, streamers position ads as a dealbreaker — you don't want them, just…
4 AugustToday, L'Actu Facile achieves a milestone of having a 5,000-word database. From now on, users can simply search for a word, and along with the relevant context, they will also see an explanation of the word in simple French. Check it out here: lactufacile.com.
27 JulyHappy to launch my website, which will become my own LinkedIn, X, and Instagram. No TikTok, I promise. I am going to publish my articles and research work, as well as share with you what I am currently reading and watching.
